[公告]中国平安:《平安医疗生态圈（二）好医生》
Ping An Investor Day Ping An Healthcare Ecosystem: Good Doctor Deep Dive 平安 医疗 生 态 圈（二）：好医生 Ping An Investor Day 2 D eep - dive of City Ecosystem 医疗 生态圈 Financial Services Ecosystem 金融服务生态圈 City Ecosystem 城市生态圈 Auto Ecosystem 汽车生态圈 Healthcare Ecosystem 医疗生态圈 Ping An Investor Day 3 Healthcare ecosystem: PPP platform to provide full integration of resources 智慧医疗：构建“ PPP” 开放平台，全面整合医疗健康数据、技术和服务资源 支付 Payment 服务提供方 Provider 患者 Patient Tiered diagnosis and treatment 分级诊疗 Referred to specialist clinics 专科转诊 Commercial Insurance 商保 Social Health Insurance 医保 Good Doctor 好医生 PA Wanjia Healthcare 平安万家医疗 3rd party diagnostic 第三方检测中心 Hospitals 医院 Pharmaceutical 药店 Clinics 诊所 Ping An Healthcare Ecosystem 平安医疗生态圈 Users 用户 Payers 支付方 Ping An Healthcare Technology 平安医疗科技 Government 政府 Ping An Investor Day CFO 首席财务官 Edwin Morris 欣荣 4 Ping An Investor Day Visionary management team 富有远见的管理团队 COO 首席运营官 15+ years of corporate operations experience 丰富运营经验 CTO 首席技术官 20+ years of Internet technology experience 丰富网络技术经验 CEO 首席执行官 20+ years of management experience 丰富管理经验 CFO 首席财务官 20+ years of finance and accounting experience 丰富财务会计经验 CPO 首席产品官 10+ years of product design experience 丰富产品经验 5 Ping An Investor Day 1 Our Opportunities 市场 机 遇 Our Value Proposition 价值主张 2 2 Our Future 未来展望 3 3 6 Ping An Investor Day 7 Growing China healthcare m arket with great potential 中国健康医疗市场规模日益扩大，潜力巨大 2012 2016 2026E 9.4% 2016-2026E CAGR 2016-2026年预估复合年增长率 Total healthcare expenditure in China 中 国健康医疗总支 出 ~$410 Bn ~$680 Bn ~$1600 Bn Ping An Investor Day 8 But…the pain points are obvious 痛点有目共 睹 Expected deficit of the basic social medical insurance 社会医疗保险预计将出现赤字 Social Health Insurance cost 医保支出 Poor medical service experience1 医疗服务体验不佳 Scarcity and uneven distribution of quality medical resources1 优质医疗资源稀缺和分布不均 Medical resources 医疗资源 Ratio of Class III hospitals 三级医院占总医疗机构比例 Outpatient taken ratio 接诊门诊病人比例 8% 50% Deficit is expected to arise (2026E) 2026年预测医保赤字 ~$340 Bn 3400亿美元 1 In the PRC, as of 2016 中国，截至2016年 Ping An Investor Day 3 hours 3小时 8 mins 8分钟 Average time to visit a doctor 就医耗时 Actual time spent in a doctor consultation 实际面诊时间 Patient experience 患者体验 Ping An Investor Day 9 Internet + AI is the ultimate solution to the pain points 互联网 + 人工智能是解决痛点的最终解决方案 Medical resources 医疗资源 .Leverage Internet to share medical resources in real-time across regions 利用互联网跨地区实时共享医疗资源 User experience 用户体验 .7×24 access to quality healthcare with minimal waiting time on users’ fingertip 全天候都能获得高质量的医疗服务 Expenditure impact 费用影响 .Low cost and scalable model to improve access to care 低成本、可扩展，增加了获得医疗 服务的机会 Ping An Investor Day 10 1 Assume the CAGR of social insurance is 12%，out-of-pocket is 8.2%，commercial insurance is 40%; Assume the proportion of social insurance is 43%, out-of-pocket is 34%，commercial insurance is 23% ;假设社保的复合年增长率为12％，自付为8.2％，商保为40％; 假设社保的份额为43%， 自付占34%，商保占23%；2 the penetration rate of online medical is estimated, social insurance is 5%，out-of-pocket is 5%，commercial insurance is 10%; 预估线上医疗渗透率，社保为5%，自付为5%，商保为10% Internet healthcare has huge market potential 互联网健康医疗市场潜力巨大 $100+ Bn 1,000 亿美元以上 Potential GMV of online medical + consumer healthcare 线上医疗+消费健康医疗的潜在交易额 Potential total market size1 潜在市场规模1 ~$1,600 Bn Potential market size in 2026 2026年潜在市场规模 Potential penetration rate of online medical 线上医疗潜在渗透率 Estimated penetration rate2 预估潜在渗透率2 5%~10% Ping An Investor Day 1 1 Our Opportunities 市场机遇 Our Value Proposition 价值主张 2 Our Future 未来展望 3 3 11 Ping An Investor Day D:\Users\LIXUE449\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.Outlook\P2VDLZMG\IMG_0106.JPG 12 Demonstration for Good Doctor 好医生视频展示 Video not broadcasted 视频不在线直播 1,000+ 260K+ 24/7 AI+ in - house medical professionals AI+ 内 部医生和医疗助理 H ealth mall SKU 健 康商 场产品品类 Access to quality healthcare 获 取高质医疗服务 Ping An Investor Day 13 Good doctor has four core unique value propositions 好医生 拥 有四大独特价值主张 Diversified monetization channels 多元变现渠道 Support by Ping An Group 强大集团支持 AI-assisted medical capability 人工智能辅助医疗能力 One stop platform 一站式服务 Value proposition 价值 主张 1 4 2 3 Ping An Investor Day 14 AI - assisted medical capability to address burning pain points 人工智能辅助医疗能 力解决行业痛点 No waiting time through internet hospitals 互联网医院实现就医零等待 AI - assisted medical capability to address resource shortage 优质医 疗资 源 触 手可及 Reduce the cost of single visit 降低单 次就诊费用 Ping An Investor Day 15 Good doctor has formed one - stop platform offering comprehensive services 好医生建立了 提供 全面服务的一 站式 平台 AI +1,000+ in-house medical professionals AI+1,000+内部医生和医疗助理 ~3,100 hospitals, 1,200+ Class III Grade A hospitals ~3,100家医院， 1,200+家三级甲等医院 “Renowned Doctor” program: 4,000+ external doctors “名医”项目: 4000+外部医生 Image result for doctor clipart shutterstock Image result for Hospital building clipart Image result for partnership clipart 260K+ SKUs in our health mall 26万+库存单位于健康商场 2,000+ health service institutions 2,000+医疗服务机构 12,000+ pharmacy outlets 12,000+药店 Commercial insurance coverage by Ping An E Jia Bao 平安e家保商业保险 Image result for medication clipart black & white Image result for medical checkup clinic clipart 63,000+ registered offline clinics in China 63,000+国内线下注册诊所 Healthy 健康 Image result for healthy icon Sub-healthy 亚健康 Treatment 治疗 Ping An Investor Day 16 Diversified Monetization Channels 多元化的变现渠道 多元盈 利渠道 Collaboration with commercial insurance 与商业保险合作 Sales of largely health and medical related products 健康和医疗相关产品销售 Sales of healthcare packages 医疗保健服务销售 Monetize through advertising 广告收入 Family Doctor S e r v i c es 家庭医生服务 He a lth M al l 健康商城 He a lth M anagement and W ellne s s Inte r a c tion 健康管理 和互动 Consu m er He a lthc ar e 消 费医疗 Ping An Investor Day 17 Incubated by Ping An Group with strong synergies and shareholder support 由平安集团孵化，具有强大的协同效应和股东 支持 Quality Brand 品质品牌 Cooperation with Government 政府合作 Client Resources 客户 资源 Business Collaborations 业务合作 Marketing 营销 .Cross-sell to over 182 million financial services customers 1 面向逾1.82 亿 金融 客 户 1 进行交叉销售 .Strong sales and marketing support to facilitate the distribution of healthcare products 强大的销售和营销支持 ，以促进医疗保健产品的销售 .Incubated from Ping An Group 由平安集团孵化 .Commercial insurance coverage 商业保险 .Business opportunities 业务机会 .Well positioned to benefit from the close cooperative relationship with government 完全可以从与政府紧密的合作关系中获益 .Brand reputation of Ping An can evoke user’s immediate trust 平 安的品牌声誉 可以即刻唤起用户信任 1 As of September 2018 2018年9月 Ping An Investor Day Ping An Investor Day 18 1 Registered users as of 2018.6.30 2018年6月30日的注册用户 2 Average in 2018 first half 2018上半年平均 3 MAU as of average MAUs of June 2018 2018年6月平均月活跃用户数 Established dominant market position 领先的市 场 地位 Total registered users1 注册用户数1 MAU3 月活跃用户数量3 Daily average number of online consultations2 日均问诊量2 .16 in 100 persons are PAGD’s registered users 每百人中16个是平安好医生注册用户 .PAGD’s MAU exceeds the combined MAU of top2- 10 companies in Internet healthcare industry 平安好医生的月活跃用户数量超过互联网医疗行业前 2-10家公司的合计总量 .PAGD’s daily average consultations equal to the amount of that in 250+ Grade III hospitals 平安好医生的日均问诊量等于250多家三级医院的日均 问诊量 ~ 531 K 约53万 ~48.6 Mn 约4860万 ~228 Mn 约2.28亿 ~16/100 >250+ hospitals 医院 >Top 2-10 total 2-10位竞争者总和 11.3Mn Ping An Investor Day 1 1 Our Opportunities 市场机遇 Our Value Proposition 价值主张 2 2 Our Future 未来 展望 3 19 Ping An Investor Day 20 Note：1 Refers to the active users those who access our platform of services or products through mobile app, WAP or plug-in channels at least once during the month of June 2018 2018年6月中通过移动端、WAP和插件渠道至少一次使用平台的活跃用户 Exceptional historical p erformances 业绩亮点 30.3 131.5 192.8 228.0 2015 2017 2016 1H 2018 +152% 5.6 21.8 32.9 48.6 2015 2016 1H 2018 2017 +142% 40.0 180.0 370.0 530.0 2016 2015 2017 1H 2018 +204% （in million 百万） Total registered users 注册用户总数 （in thousand 千） Daily average consultations 日均问诊 （in million 百万） MAU 1 月活跃用户 Revenue 营业收入 41.0 88.5 274.7 165.1 2015 2016 2017 1H 2018 +159% （USD in million 百万） Ping An Investor Day 21 Government policies proactively supporting “Internet + Medicare” globally 政府政策在全球范围内积极支持“互联网 + 医疗保险 ” Prescription transfer 处方转移 Tiered medical system 分级诊疗体系 Insurance 保险 Online hospital 线上医院 Big Data 大数据 .Online and offline service network 线上线下服务网络 .Chronic disease management 慢性病管理 .Closed loop of e-prescription and e-pharmacy 电子处方和电子药房闭环 .Minute Clinic 1分钟诊所 .Develop online hospital 发展互联网医院 .Promote AI CDSS 促进人工智能临床诊断支持系统 .Online medical service coverage by insurance 线上医疗服务保险 .Support insurance to manage medical expense 支持保险管理医疗支出 .Promote big data application of medical and health 促进医疗和健康大数 据的应用 Opportunity 机会点 世界地图 D:\Users\zhangshufang001\Desktop\u=3889217906,4033342801&fm=27&gp=0.jpg Japan： Eligible Telemedicine in Free Zone 日本： Free Zone内远程医疗 France：Tele-consultation practice reimbursed by Public Health Insurance and Complementary Health 法国：公共医疗保险和补充医疗 保险报销远程问诊费用 China 中国 Ping An Investor Day Indonesia Philippine Malaysia Vietnam Thailand Singapore Huge Market 巨大的市场 Large User Base 庞大的用户群 Global Ecosystem 全球生态系统 Ping An Investor Day 22 Scalable business – aspire to lead online healthcare market in Southeast Asia 可扩展业务 —— 立 志成为东 南亚在线医疗保健市场领导者 GRABTAXI Reach full potential Capture $370 Bn healthcare market 充分发挥潜力 获取3700亿美元的医疗保健市场 Break through Penetrate 260 Mn internet users in SEA 突破渗透东南亚2.6亿互联网用户 Integrate regional resources Create the largest global healthcare ecosystem 整合区域资源创建最大的全球医疗生态系统 Transfer AI technology Improve medical efficiency AI赋能提高医疗效率 Advanced Technology 先进的技术 Ping An Investor Day 23 Poised for next s tage of e xplosive g rowth 准备 迎接下一轮爆炸式增长 1 Willingness to pay 支付意愿 1 Complete User Scenario 完整的用户场景 2 Traffic and Data Accumulation 流量和数据积累 3 Explosive Revenue Growth 爆炸式收入增长 4 Significant Profitability 显著的盈利能力 Current Stage of Life Cycle 现阶段 .Multi-scenario one-stop service platform多 场景一站式服务平台 .Cultivate habit of online medical consultations 培养在线医疗问诊习惯 .Create leading traffic and application portal; Accumulate vast amount of clinical data 创建领先流量和应用程序门户，积累大量临床数据 .Exponential market growth 指数式市场增长 .Explosive revenue growth of PAGD driven by user base, health demand and WTP1 用户群、健康需求和支付意愿推动收入爆炸式增长 .延续强大的用户粘性 Perpetuate strong user stickiness .Significant profits by operating leverage 经营杠杆带来的巨额利润 .AI Doctor improves efficiency and reduce cost AI医 生提高效率并降低成本 2015 Ping An Investor Day Ping An Investor Day 24 Key message 关键点 Good Doctor is the dominant player in a high growth potential market : our MAU exceeds the combined MAU of the top 2-10 competitors 好医生在高增长高潜力市场中占有领先地位： 月活跃用户数量超过互联网医疗行业前2-10家 公司的合计总量 Our business is internationally scalable ： we recently established a 70/30 JV with Grab to penetrate SE Asia 业务可国际扩 展 : 最近与Grab成立了70/30合资 公司拓展东南亚市场 Our unique value propositions are AI - assisted medical capabilities (aided by 1000 in - house medical staff): one stop platform with comprehensive services, diversified monetization channels and synergistic support from Ping An Group 好医生拥有独特价值主张 (1,000+ 内部医生 ): 一站式服务;多元变现渠道和强大集团支持 Ping An Investor Day Thank You 谢谢 IR Contact 投资者关系联系方式 : IR_PAGoodDoctor@pingan.com.cn 25 中财网
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